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Opis

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Szczegóły książki

Kategoria Książki po angielsku Computing & information technology Computer science Artificial intelligence

• Pełny tytuł: Marketing and Smart Technologies
• Podtytuł: Proceedings of ICMarkTech 2020
• Autor: Álvaro Rocha, José Luís Reis, Marc K. Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanovic
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 797
• EAN: 9789813341852
• ID: 38738237
• Wydawca: Springer Verlag, Singapore
• Waga: 1252 g
• Wymiary: 235 × 155 × 45 mm
• Data wydania: 10. March 2022

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