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Opis

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market oriented research management, lead user developments, but also modern approaches such as frontloading, user community driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles will be complemented by case studies of selected firms with successful practices in managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Management of the Fuzzy Front End of Innovation
• Autor: Oliver Gassmann, Fiona Schweitzer
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 339
• EAN: 9783319010557
• ISBN: 3319010557
• ID: 01469088
• Wydawca: Springer International Publishing AG
• Waga: 726 g
• Wymiary: 166 × 242 × 25 mm
• Data wydania: 08. October 2013

Ulubione w innej kategorii

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