Kod: 08656787
Management of Cultural Products
Autor Aiello, Lucia Aiello
"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 322
Wydawca: Idea Group,U.S., 2014
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Opis
"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
399.77 €
- Pełny tytuł: Management of Cultural Products
- Autor: Aiello, Lucia Aiello
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 322
- EAN: 9781466650077
- ISBN: 9781466650077
- ID: 08656787
- Wydawca: Idea Group,U.S.
- Waga: 1556 g
- Wymiary: 229 × 152 × 32 mm
- Data wydania: 31. January 2014
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