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Opis

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Management and Creativity - From Creative Industries to Creative Management
• Autor: Chris Bilton
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 216
• EAN: 9781405119962
• ISBN: 1405119969
• ID: 04954518
• Wydawca: John Wiley and Sons Ltd
• Waga: 396 g
• Wymiary: 246 × 173 × 12 mm
• Data wydania: 21. August 2006

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