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Opis

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Society & culture: general Media studies

• Pełny tytuł: Lights, Camera, Campaign!
• Podtytuł: Media, Politics,and Political Advertising
• Autor: David A. Schultz
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 322
• EAN: 9780820468310
• ISBN: 9780820468310
• ID: 10024426
• Wydawca: Peter Lang Publishing Inc
• Waga: 490 g
• Wymiary: 153 × 225 × 20 mm
• Data wydania: 11. October 2004

Ulubione w innej kategorii

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