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Opis

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into the target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy

• Pełny tytuł: Internationalization of Business
• Podtytuł: Cases on Strategy Formulation and Implementation
• Autor: Stefan Schmid
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 171
• EAN: 9783319740881
• ISBN: 3319740881
• ID: 18679805
• Wydawca: Springer International Publishing AG
• Waga: 420 g
• Wymiary: 238 × 156 × 16 mm
• Data wydania: 12. January 2019

Ulubione w innej kategorii

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