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Opis

International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Sociology & anthropology

• Pełny tytuł: International Satellite Broadcasting in South Asia
• Podtytuł: Political, Economic and Cultural Implications
• Autor: Srinivas R. Melkote
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 342
• EAN: 9780761812029
• ISBN: 0761812024
• ID: 04911857
• Wydawca: University Press of America
• Waga: 440 g
• Wymiary: 217 × 136 × 25 mm
• Data wydania: 20. October 1998

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