Zobacz książki o podobnej tematyce

Więcej informacji o International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 234 punkty

Opis

Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently 'gone global' from a linguistic point of view.§§This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business.§§The present study will compare the linguistic implementation of T-Mobile's online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences.§§Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the 'open-strategy' approach of international marketing communications.

Szczegóły książki

• Pełny tytuł: International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile
• Autor: Christina Kuttnig
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 176
• EAN: 9783668077256
• ISBN: 3668077258
• ID: 02843012
• Wydawca: Grin Verlag
• Waga: 264 g
• Wymiary: 210 × 148 × 11 mm
• Rok wydania: 2015

---

---

---