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Opis

This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management

• Pełny tytuł: Intellectual Property for Managers and Investors
• Podtytuł: A Guide to Evaluating, Protecting and Exploiting IP
• Autor: Steven J. Frank
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 186
• EAN: 9780521851060
• ISBN: 0521851068
• ID: 02047036
• Wydawca: Cambridge University Press
• Waga: 539 g
• Wymiary: 244 × 170 × 13 mm
• Data wydania: 23. February 2006

Ulubione w innej kategorii

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