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Opis

Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Cote demonstrate, the vast majority of innovations result from improvements in product features or business processes.Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business innovation

• Pełny tytuł: Innovation Reinvented
• Podtytuł: Six Games that Drive Growth
• Autor: Roger Miller, Marcel Cote
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 312
• EAN: 9781442644298
• ISBN: 144264429X
• ID: 04797602
• Wydawca: University Of Toronto Press
• Waga: 602 g
• Wymiary: 230 × 161 × 26 mm
• Data wydania: 28. April 2012

Ulubione w innej kategorii

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