Kod: 06743362
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by ... więcej
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This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which manage
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
181.56 €
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