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Opis

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: * The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning * Proven, concrete, strategic management techniques-rather than a rote enumeration of the functions and institutions of industrial marketing * Guidelines for implementing the value proposition through distribution and marketing communications * The role of marketing in the broader context of business and corporate-level strategic planning * Special sections on product development, national account management, customer service, information technology, and price signaling

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Industrial Marketing Strategy 3e
• Autor: Frederick E. Webster
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 384
• EAN: 9780471119890
• ISBN: 047111989X
• ID: 04887583
• Wydawca: John Wiley & Sons Inc
• Waga: 586 g
• Wymiary: 227 × 161 × 24 mm
• Data wydania: 30. May 1995

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