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Opis

This book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective. Since Individual content sharing/ retweeting behavior expedites information dissemination, it is a critical mechanism of information diffusion on Twitter. Individual sharing/retweeting behavior does not appear to happen randomly. So, what factors lead to individual information dissemination behavior? What are the dominating predictors? How does the recipient make retweeting decisions? How do these influential predictors combine and by what mechanism do they influence an individual's retweeting decisions? Furthermore, are there any differences in the process of individual retweeting decisions? If so, what causes such differences?

Szczegóły książki

Kategoria Książki po niemiecku Sozialwissenschaften, Recht, Wirtschaft Politikwissenschaft Staatslehre und politische Verwaltung

• Pełny tytuł: Individual Retweeting Behavior on Social Networking Sites
• Autor: Gang Chen, Kin Keung Lai
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 132
• EAN: 9789811573781
• ISBN: 9811573786
• ID: 37192237
• Wydawca: Springer Verlag, Singapore
• Waga: 244 g
• Wymiary: 235 × 155 × 9 mm
• Data wydania: 21. September 2021

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