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Więcej informacji o Implementing an Integrated Marketing Communications Strategy: How to Benchmark and Improve Marketing Communications Planning in Your Business

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Opis

Just what is meant by marketing communications, or marcom as it is frequently called? How does it fit in with other corporate functions, and in particular how does it relate to business and marketing objectives? All the evidence indicates that the vast majority of companies are without a marcom plan. With the continuing growth in brand competition and an increasing number of undifferentiated products, the demand for better marketing communications has grown substantially. In order to be ahead and stay ahead of your competition, it is essential to integrate all your marketing communications as part of your marketing plan.

Szczegóły książki

• Pełny tytuł: Implementing an Integrated Marketing Communications Strategy: How to Benchmark and Improve Marketing Communications Planning in Your Business
• Autor: Norman Hart
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 63
• EAN: 9781854181206
• ISBN: 1854181203
• ID: 12466222
• Wydawca: THOROGOOD PUB LTD
• Waga: 408 g
• Wymiary: 289 × 210 × 9 mm
• Data wydania: November 1999

Ulubione w innej kategorii

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