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Opis

This is a complete guide to succeeding in today's burgeoning seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more! "How to Develop & Promote Successful Seminars & Workshops": The adult education business - seminars, workshops, classes, conferences - is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: How to select a marketable subject and test market any seminar for about $1,000 or less; How to develop a dynamic program and effective program materials; How to create a powerful, registration producing marketing strategy and design winning promotional materials; How to assess promotional effectiveness and fine-tune marketing to increase sales; How to evaluate and choose where and when to conduct your seminar or workshop; How to select hotel and conference facilities; How to price your program to ensure maximum registrations/profitability; How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services; and, How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: How to Develop & Promote Successful Seminars & Workshops - Definitive Gde to Creating & Marketing W/Shops Classes
• Autor: Howard L. Shenson
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 288
• EAN: 9780471527091
• ISBN: 0471527092
• ID: 04891962
• Wydawca: John Wiley & Sons Inc
• Waga: 560 g
• Wymiary: 250 × 191 × 26 mm
• Data wydania: 01. November 1990

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