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Opis

In the 1990s a newspaper revolution began blowing across northern and central India. In these Hindi-speaking states, when literacy levels rose, communications expanded, and purchasing power climbed, Hindi newspapers followed-picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness. Using notes from her pioneering field-study in eight states, Sevanti Ninan brings alive India's ongoing rural newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Pełny tytuł: Headlines From the Heartland
• Podtytuł: Reinventing the Hindi Public Sphere
• Autor: Sevanti Ninan
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 308
• EAN: 9780761935803
• ISBN: 0761935800
• ID: 04684815
• Wydawca: SAGE Publications Inc
• Waga: 350 g
• Wymiary: 139 × 214 × 20 mm
• Data wydania: 03. May 2007

Ulubione w innej kategorii

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