Zobacz książki o podobnej tematyce

Więcej informacji o Handbook of Organic and Fair Trade Food Marketing

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 715 punkty

Opis

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Pełny tytuł: Handbook of Organic and Fair Trade Food Marketing
• Autor: Wright, Mccrea
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 312
• EAN: 9781405150583
• ISBN: 1405150580
• ID: 04955358
• Wydawca: John Wiley and Sons Ltd
• Waga: 836 g
• Wymiary: 248 × 173 × 23 mm
• Data wydania: 09. February 2007

Ulubione w innej kategorii

---

---

---