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Więcej informacji o Group Consensus and Minority Influence - Implications for Innovation

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Opis

Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Psychology Social, group or collective psychology

• Pełny tytuł: Group Consensus and Minority Influence - Implications for Innovation
• Autor: de Dreu, de Vries NK
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 342
• EAN: 9780631212331
• ISBN: 0631212337
• ID: 04898650
• Wydawca: John Wiley and Sons Ltd
• Waga: 578 g
• Wymiary: 232 × 163 × 18 mm
• Data wydania: 16. April 2001

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