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Opis

My first doubt about green advertising by oil companies and energy companies has proven to be true. Only one of three companies turned out to be really engaged in green issues, whereas the others, although they claim to be green on their websites actually bring the message across that the situation today is okay, and that we should stick to real energy solutions. I do not want to say that these companies ignore the environmental issues but I got the impression that they want to make the consumer think that because the company is engaged the individual does not have to care.

Szczegóły książki

• Pełny tytuł: Green Advertising of Energy Companies
• Podtytuł: A Critical Look Beyond the Text
• Autor: Michael Hartenberger
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 108
• EAN: 9783639231786
• ID: 06830916
• Wydawca: VDM Verlag Dr. Müller
• Waga: 177 g
• Wymiary: 220 × 150 × 6 mm
• Rok wydania: 2010

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