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Opis

The purpose of this report is to assess the business operations of the General Motors Southeast Europe (GMSE) Representative Office in Bulgaria by putting them into the framework of contemporary economic circumstances and consequently-provide strategic recommendations. Essentially, given some facts such as the stable growth the branch witnesses and its current leading position on the Bulgarian new cars market, present a sound reason for the company to consolidate its operations in order to strengthen its competitive advantage.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Economics International economics

• Pełny tytuł: General Motors Bulgaria Research Paper
• Podtytuł: The penetration of the crisis and its impact on General Motors Bulgaria
• Autor: Vladimir Zhechev
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 108
• EAN: 9783639334210
• ISBN: 3639334213
• ID: 06840093
• Wydawca: VDM Verlag
• Waga: 168 g
• Wymiary: 229 × 152 × 7 mm
• Data wydania: 11. May 2011

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