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Opis

"Fund-Raising Fundamentals", Second Edition is a step-by-step guide to the fundamentals of fund raising, with practical how-to advice on the basic methods and techniques, necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areas advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques that have become a part of traditional annual giving programs everywhere. Real-world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy-to-use guidebook.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Social services & welfare, criminology Social welfare & social services

• Pełny tytuł: Fundraising Fundamentals
• Podtytuł: A Guide to Annual Giving for Professionals and Volunteers
• Autor: James M. Greenfield
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 600
• EAN: 9780471209874
• ISBN: 0471209872
• ID: 04888586
• Wydawca: John Wiley & Sons Inc
• Waga: 1052 g
• Wymiary: 237 × 167 × 42 mm
• Data wydania: 12. April 2002

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