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Opis

Commercial Security Economics practically addresses issues such as understanding security related costs, and the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses. The book guides readers in identifying, understanding, quantifying, and measuring the direct and indirect economic benefits of security for a business, its processes, products, and, consequently, profits. The book quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes. Commercial Security Economics goes far beyond simply proving that security is more than simply an expense for a company by providing business leaders, and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales and increasing profits. The book also guides security professionals in understanding the importance of their contribution for the core business. Highlights and offers insight on issues such as: The role of security in advertising and its actual marketing appeal and sales potential; Security related costs versus the financial advantages of security; How to have an efficient security organization that adds tangible value to the core business; How to quantify the impact of incidents and losses; How security can assist a company in gaining and maintaining customer confidence; What are the costs of security, the financial downsides of saving on security, and how to make security more efficient without sacrificing its performance and negatively impacting company’s resilience; Use of security technology for business analyticsFeatures tools that can be implemented by readers in order to improve key business processesOffers advice for improving key business processes, improving the reputation of the company, as well as the marketing appeal of the products (or services), helping to increase sales

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: From Corporate Security to Commercial Force
• Podtytuł: A Business Leader’s Guide to Security Economics
• Autor: Marko Cabric
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 240
• EAN: 9780128051498
• ISBN: 0128051493
• ID: 15378688
• Wydawca: Elsevier - Health Sciences Division
• Waga: 524 g
• Wymiary: 190 × 234 × 13 mm
• Data wydania: 25. May 2017

Ulubione w innej kategorii

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