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Opis

Strategies, well crafted and boldly executed, are the lynchpin of a successful company. Many successful business strategies have their genesis on one of history's battlefields. In this book, strategy author Dennis Laurie depicts crucial battles through history, describing the key military strategies and their application to the business world. It includes depictions of modern day companies that have already begun executing these military orientated strategies, such as Microsoft, Nike, Disney and Amazon.com. Designed for Senior Executives and MBA students seeking fresh inspiration.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy

• Pełny tytuł: From Battlefield to Boardroom
• Podtytuł: Winning Strategies for Today's Global Business
• Autor: Dennis Laurie
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 192
• EAN: 9780333949900
• ISBN: 0333949900
• ID: 04600516
• Wydawca: PALGRAVE MACMILLAN
• Waga: 432 g
• Wymiary: 234 × 156 × 25 mm
• Data wydania: 06. August 2001

Ulubione w innej kategorii

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