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Opis

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Pełny tytuł: Food and Agribusiness Marketing in Europe
• Autor: Matthew Meulenberg
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 228
• EAN: 9781560247883
• ISBN: 9781560247883
• ID: 06689397
• Wydawca: Taylor & Francis Inc
• Waga: 420 g
• Wymiary: 229 × 152 × 12 mm
• Data wydania: 20. December 1995

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