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Opis

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Society & culture: general Media studies

• Pełny tytuł: Evolution of Media
• Autor: Michael A. Noll
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 214
• EAN: 9780742554818
• ISBN: 0742554813
• ID: 04906708
• Wydawca: Rowman & Littlefield
• Waga: 445 g
• Wymiary: 237 × 156 × 22 mm
• Data wydania: 19. December 2006

Ulubione w innej kategorii

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