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Opis

The advent of new technology and the importation of a professional communicatorsa has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so--called process of a Americanizationa , characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the a professional communicatorsa function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Politics & government Political structure & processes

• Pełny tytuł: Election Campaigning: The New Marketing of Politics
• Autor: Dennis Kavanagh
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 288
• EAN: 9780631198116
• ISBN: 0631198113
• ID: 04898093
• Wydawca: John Wiley and Sons Ltd
• Waga: 432 g
• Wymiary: 228 × 162 × 18 mm
• Data wydania: 31. August 1995

Ulubione w innej kategorii

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