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Opis

This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates people focused approaches that can be used for marketing products and services through internet. §E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management E-commerce: business aspects

• Pełny tytuł: E-Commerce Strategy
• Podtytuł: Text and Cases
• Autor: Sanjay Mohapatra
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 262
• EAN: 9781461441410
• ISBN: 1461441412
• ID: 01427943
• Wydawca: Springer-Verlag New York Inc.
• Waga: 5443 g
• Wymiary: 235 × 155 × 20 mm
• Data wydania: 24. July 2012

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