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Opis

Either small or large, local or global business plays a big role for governments to be lasting. Reliable businesses relies on its long term customers while motivating potential customers to become buyers. What makes customers eager to purchase their products/services from a specific trademark is the most important question for owners of successful industries. In order to get a model of customers' reactions a magnificent knowledge calls Customer Relationship Management had been invented. First CRM keeps track of customers' attributes then it derives the relation of the attributes with the organization, and lastly it manages the relationship for long term benefits of both parties. The World Wide Web or shortly the Web is an approach of obtaining information over the Internet. Version of World Wide Web walk through Web 1.0, Web 2.0, latest version Web 3.0 and even Web 4.0 this days. Currently, existing CRM systems serve as a means of communication between organizations and customers, where the customers have no authority in deciding what types of connections to be established. Customers have passive role in this communication. Web 3.0 , semantic web, is the answer for impressive CRM.

Szczegóły książki

• Pełny tytuł: Development of a Web-based CRM System Using Web 3.0 Technology
• Autor: Faeze GhaharyRad
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 116
• EAN: 9783659905827
• ID: 15200215
• Wydawca: LAP Lambert Academic Publishing
• Waga: 191 g
• Wymiary: 7 × 150 × 7 mm
• Rok wydania: 2016

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