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Opis

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Herm?s, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Szczegóły książki

Kategoria Książki po angielsku Mathematics & science Biology, life sciences Life sciences: general issues

• Pełny tytuł: Designing Luxury Brands
• Podtytuł: The Science of Pleasing Customers' Senses
• Autor: Diana Derval
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 170
• EAN: 9783319715551
• ISBN: 3319715550
• ID: 18368639
• Wydawca: Springer International Publishing AG
• Waga: 420 g
• Wymiary: 230 × 245 × 16 mm
• Data wydania: 23. April 2018

Ulubione w innej kategorii

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