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Opis

Stefan R. Thallmaier s investigation enables mass customization businesses to better understand how co-design increases customers value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers value perception in the different stages of the co-design process. The research shows that customers value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Customer Co-Design
• Podtytuł: A Study in the Mass Customization Industry
• Autor: Stefan R. Thallmaier
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 218
• EAN: 9783658075255
• ISBN: 3658075252
• ID: 07176462
• Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Waga: 3202 g
• Wymiary: 210 × 148 × 13 mm
• Data wydania: 16. October 2014

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