Kod: 06680127
Cross-cultural marketing is an important element of the contemporary business environment. Given the importance of markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applic ... więcej
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Cross-cultural marketing is an important element of the contemporary business environment. Given the importance of markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of marketing theory and practice, which is originally developed using the model of Western society.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
219.30 €
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