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Opis

The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Cross Cultural Consumer Behavior in an Emerging Economy
• Autor: Devinder Pal Singh, Manoj Kumar Sharma
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 308
• EAN: 9783639718591
• ISBN: 3639718593
• ID: 07172844
• Wydawca: Scholars' Press
• Waga: 454 g
• Wymiary: 229 × 152 × 18 mm
• Data wydania: 10. June 2014

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