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Opis

Critical Corporate Communications :A Best Practice Blueprint Naomi Langford--Wood and Brian Salter A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available -- letters, fax, email, text, WAP, internet, telephone, face--to--face, and even body language and other non--verbal signals -- and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit. Author: Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co--founders of the Topspin Group and have co--written over 15 books. Readership: Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner--managers of SMEs. ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business communication & presentation

• Pełny tytuł: Critical Corporate Communications - A Best Practice Blueprint
• Autor: Naomi Langford-Wood, Brian Salter
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 196
• EAN: 9780470847633
• ISBN: 0470847638
• ID: 04886119
• Wydawca: John Wiley & Sons Inc
• Waga: 304 g
• Wymiary: 228 × 159 × 13 mm
• Data wydania: 27. September 2002

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