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Opis

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business communication & presentation

• Pełny tytuł: Corporate Reputation, Brand and Communication
• Autor: Chris Fill, Stuart Roper
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 360
• EAN: 9780273727590
• ISBN: 0273727591
• ID: 01264214
• Wydawca: PEARSON Education Limited
• Waga: 768 g
• Wymiary: 264 × 195 × 16 mm
• Data wydania: 16. February 2012

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