Kod: 06738544
The buying, selling, and writing of books is a colossal industry in which marketing looms large. This text covers: a historical overview; the often acrimonious marketing/literature interface; the consumers of books (from book grou ... więcej
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The buying, selling, and writing of books is a colossal industry in which marketing looms large. This text covers: a historical overview; the often acrimonious marketing/literature interface; the consumers of books (from book groups to bookcrossing); and, a consideration of the tensions that both literary types and marketers feel.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
79.13 €
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