Code: 20401553
Consumer Happiness and The Give & Take of Emotional Products: Academic Research on Philanthropic Branding
by Doan T Nguyen Ph D
This study reports on a two-year ethnographic research project that focused on a cause-related professional feature film production in which the researcher participated as the film director. The feature film was made to support an ... more
- Language:
English - Binding: Paperback
- Number of pages: 90
Publisher: Createspace Independent Publishing Platform, 2018
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Book synopsis
This study reports on a two-year ethnographic research project that focused on a cause-related professional feature film production in which the researcher participated as the film director. The feature film was made to support an orphanage and theatricall
Book details
20.58 €
- Full title: Consumer Happiness and The Give & Take of Emotional Products: Academic Research on Philanthropic Branding
- Author: Doan T Nguyen Ph D
- Language: English
- Binding: Paperback
- Number of pages: 90
- EAN: 9781724806888
- ID: 20401553
- Publisher: Createspace Independent Publishing Platform
- Weight: 104 g
- Dimensions: 203 × 127 × 6 mm
- Date of publishing: 31. July 2018
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