Consumer Happiness and The Give & Take of Emotional Products: Academic Research on Philanthropic Branding / Najlacnejšie knihy
Consumer Happiness and The Give & Take of Emotional Products: Academic Research on Philanthropic Branding

Code: 20401553

Consumer Happiness and The Give & Take of Emotional Products: Academic Research on Philanthropic Branding

by Doan T Nguyen Ph D

This study reports on a two-year ethnographic research project that focused on a cause-related professional feature film production in which the researcher participated as the film director. The feature film was made to support an ... more

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This study reports on a two-year ethnographic research project that focused on a cause-related professional feature film production in which the researcher participated as the film director. The feature film was made to support an orphanage and theatricall

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