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Opis

This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer aesthetic experience must broaden into a diverse sociocultural context, this ethnographic study was conducted in a shopping mall with the goal to develop a theory that explains how a variety of consumer aesthetic experiences is formed, and what the major factors that account for this variety are. As a result, this book illustrates the four dominant categories of consumer aesthetic experiences - pure, popular, modern, and postmodern - and their unique characteristics. This study also extends our understanding of the co-creative experience of the consumer and demonstrates how to enhance retail design strategy.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Consumer Aesthetic Experience in a Retail Context
• Podtytuł: Pure, Popular, Modern, and Postmodern Aesthetic Experiences
• Autor: Krittinee Nuttavuthisit
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 124
• EAN: 9783639221688
• ISBN: 3639221680
• ID: 06830000
• Wydawca: VDM Verlag
• Waga: 191 g
• Wymiary: 229 × 152 × 7 mm
• Data wydania: 06. January 2010

Ulubione w innej kategorii

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