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Opis

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Competitive Marketing Strategy for Europe
• Autor: Linden Brown, Malcolm McDonald
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 384
• EAN: 9780333613511
• ISBN: 0333613511
• ID: 04596113
• Wydawca: Bloomsbury Publishing
• Waga: 587 g
• Wymiary: 235 × 155 × 20 mm
• Data wydania: 06. May 1994

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