Kod: 06819552
The concept of using communites to foster sales of a§product or service is nothing new - but new§communication tools opened the door for better§targeting and therefore higher efficiency in this§form of marketing. The more emotions ... więcej
51.71 €
Zwykle: 52.78 €
Oszczędzasz 1.07 €
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The concept of using communites to foster sales of a§product or service is nothing new - but new§communication tools opened the door for better§targeting and therefore higher efficiency in this§form of marketing. The more emotions the product or§service marketed causes, the more a community reacts§to it. Holidays, or tourism in general, cause§without a doubt a variety of emotions - which§makes it predestinated for the usage of Community§Marketing. This book describes the different forms,§background and effects of Community Marketing in§general and the usage for tourism marketing in specific.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
51.71 €
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