Kod: 06754325
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the compa ... więcej
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Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques
197.38 €
Osobní odběr Bratislava a 2642 dalších
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