Kod: 04448823
More than 95 per cent of all consumer product launched in the packaged goods sector fail to achieve their goals for success. "Breakthrough Food Product Innovation Through Emotions Research" gives a clear answer for innovation team ... więcej
75.81 €
Dostępność:
50 % szansaOtrzymaliśmy informację, że książka może być ponownie dostępna. Na podstawie państwa zamówienia, postaramy się książkę sprowadzić w terminie do 6 tygodni. Gwarancja pełnego zwrotu pieniędzy, jeśli książka nie zostanie zabezpieczona.Wpisz swój adres e-mail, aby otrzymać od nas powiadomienie,
gdy książka będzie dostępna. Proste, prawda?
Za ten zakup dostaniesz 190 punkty
More than 95 per cent of all consumer product launched in the packaged goods sector fail to achieve their goals for success. "Breakthrough Food Product Innovation Through Emotions Research" gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers. It presents a behaviour-driven approach to innovation for the development of breakthrough food products. It illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights. It explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights. It defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact. It explains research methods that get to the "so whats" of insights through emotions research. It provides case studies and examples proving the value of the behavior-driven approach to food product innovation.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques
75.81 €
Osobní odběr Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk Wszelkie prawa zastrzeżonePrywatnieCookies
Nákupní košík ( prázdný )