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Opis

This exciting new volume in the Brandlife series profiles the worlds best conceived and realized brand identities for hotels and hostels. Beginning with interviews of some of the leading hoteliers profiled, Hip Hotels and Hostels reveals the challenges as well as rewards of building a distinctive brand in todays climate. Some are stand-alone, such as the wonderfully eclectic Oddsson in Reykjavik, while others such as the Ace Hotel or Generator Hostels have developed into highly successful chains that offer regional variations. But whether premium or budget, all have something unique to offer travelers in their brand experience. Features graphic identities, interiors and architecture as well as expert talks with designers and creative directors.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Industry & industrial studies Service industries

• Pełny tytuł: BRANDLife: Boutique Hotels & Hostels
• Autor: Viction Viction
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 280
• EAN: 9789887774631
• ISBN: 9887774634
• ID: 15793008
• Wydawca: Victionary
• Waga: 974 g
• Wymiary: 255 × 194 × 24 mm
• Data wydania: 26. October 2017

Ulubione w innej kategorii

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