Kod: 07116606
In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it's continued applicability to t ... więcej
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In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it's continued applicability to today's Internet retail marketing environment.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
65.66 €
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