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Opis

Privacy, an everyday topic with weekly media coverage of loss of personal records, faces its bigger risk during the uncontrolled, involuntary or inadvertent disclosure and collection of personal and sensitive information. Preserving one's privacy while e-shopping, especially when personalisation is involved, is a big challenge. Current initiatives only o®er customers opt-out options. This research proposes a `privacy-preserved' shopping environment (PPSE) which empowers customers to disclose information safely by facilitating a personalised e- shopping experience that protects their privacy. Evaluation delivered positive results which suggest that such a product would indeed have a market in a world where customers are increasingly concerned about their privacy.

Szczegóły książki

• Pełny tytuł: An Environment for Protecting the Privacy of E-Shoppers
• Podtytuł: Concepts, suggestions, experiment and findings of a privacy-preserved-personalised e-shopping environment
• Autor: Dora Carmen Galvez-Cruz
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 252
• EAN: 9783639194524
• ID: 06827537
• Wydawca: VDM Verlag Dr. Müller
• Wymiary: 225 × 154 × 17 mm
• Rok wydania: 2009

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