Zobacz książki o podobnej tematyce

Więcej informacji o Advertising vs. Marketing

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 62 punkty

Opis

Various business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates the use of various advertising vehicles and the last model demonstrates the human aspect that combines salesmanship and leadership with ethical business codes of conduct. This researcher found a multitude of articles, books, journals, and websites on each topic and recognized the need for these models to merge. Based on the readings, you will observe the pros and cons which lead to the end results. Results from which decisions are judged as ethical including the decision making that requires the means to be ethical as well.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Advertising vs. Marketing
• Podtytuł: The Ethical Challenge
• Autor: Ileen E Kelly
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 192
• EAN: 9781581122664
• ISBN: 9781581122664
• ID: 08744065
• Wydawca: Dissertation.Com. - Do Not Use
• Waga: 354 g
• Wymiary: 246 × 189 × 10 mm
• Data wydania: 15. March 2005

Ulubione w innej kategorii

---

---

---