Zobacz książki o podobnej tematyce

Powiadomienie o dostępności

Więcej informacji o Advertising

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 1482 punkty

Opis

The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic and often political lines. This eclectic, extensive and inclusive collection draws together the diverse literature with a view to organising and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences. Accommodating statistical, behavioural and interpretive perspectives, this three-volume set is organized into three broad categories. Volume one looks at advertising management, including creativity, agency-client relations, campaign planning and effectiveness, media planning and brand communications. Volume two looks at the cultural influence of advertising, including its ideological character, theoretical influences, and cross-cultural aspects. Volume three looks at advertising science: the experimental and survey data-gathering methods involved in measuring advertising effectiveness.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Advertising
• Autor: Chris Hackley
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 1312
• EAN: 9781412934299
• ISBN: 141293429X
• ID: 01264484
• Wydawca: SAGE Publications Inc
• Waga: 2380 g
• Wymiary: 234 × 156 × 247 mm
• Data wydania: 22. October 2009

Ulubione w innej kategorii

---

---

---