Kód: 39021409
Illusion of Choice
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illu ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 216
Nakladateľ: Harriman House Publishing, 2023
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Viac informácií o knihe Illusion of Choice
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Anotácia knihy
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ½ most important psychological biases that anyone in business needs to be aware of.
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16.53 €
- Celý názov: Illusion of Choice
- Podnázov: 161/2 psychological biases that influence what we buy
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 216
- EAN: 9780857199744
- ISBN: 0857199749
- ID: 39021409
- Nakladateľ: Harriman House Publishing
- Hmotnosť: 454 g
- Rozmery: 216 × 140 × 25 mm
- Dátum vydania: 28. March 2023
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