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Viac informácií o knihe Strategic Political Communication

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies

• Celý názov: Strategic Political Communication
• Podnázov: Rethinking Social Influence, Persuasion, and Propaganda
• Autor: Karen S. Johnson-Cartee, Gary A. Copeland
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 248
• EAN: 9780742528826
• ISBN: 0742528820
• ID: 04905209
• Nakladateľ: Rowman & Littlefield
• Hmotnosť: 340 g
• Rozmery: 152 × 228 × 17 mm
• Dátum vydania: 14. October 2003

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