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Viac informácií o knihe Smart Marketing With the Internet of Things

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• Anotácia kniha
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Anotácia knihy

Discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is designed for business professionals, marketing managers, marketing strategists, academics, researchers, and graduate-level students.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Smart Marketing With the Internet of Things
• Autor: Belem Barbosa, Sandra Filipe, Dora Sim?es
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 300
• EAN: 9781522557630
• ISBN: 9781522557630
• ID: 19389768
• Nakladateľ: IGI Global
• Hmotnosť: 1051 g
• Rozmery: 279 × 216 × 22 mm
• Dátum vydania: 30. October 2018

Obľúbené z iného súdka

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